AI Guidelines
AI Guidelines
ACC embraces emerging technologies, including artificial intelligence (AI) tools, to support innovation, creativity, and efficiency across teaching, learning, marketing, and communications. These tools can help students, faculty, and staff enhance productivity and generate new ideas for content creation, design, and communication initiatives.
As AI technologies continue to evolve, it is important to use them responsibly and ethically. Users should remain mindful of potential risks, including the unintended sharing of confidential or proprietary information, violations of college policies, copyright concerns, and compliance with applicable state and federal laws and regulations.
ACC is committed to providing guidance and best practices for the appropriate use of AI technologies. These guidelines will continue to be reviewed and updated as AI tools and related standards evolve to ensure their responsible and effective use across the college community.
Guidelines for using AI to make images
Core concepts are at work in our use of AI in making creative assets.
- Images cannot be a fabrication of the truth.
- New creative may not infringe on the copyrighted material of others.
- All images created by AI still require an ACC employee to make significant additions or modifications to the image to be copyrighted.
- Care should always be taken to ensure that the outputs produced by AI are not violating any other copyrights and we need to keep in mind that we may not be able to copyright or “own” anything generated by AI.
AI tools are meant to be used primarily as a springboard
- AI tools are partners in work, speeding up concept generation and initial drafts, but they do not replace the expertise that ACC employees bring to the final product. Humans must iterate on AI outputs to ensure that the materials align with the College branding and messaging.
- Be aware of bias AI might generate based on a prompt it is given. The tool could be influenced by incorrect or out-of-context data from which the tool is pulling. AI users hold the responsibility to monitor and reduce input and output bias.
Elements to avoid
- Cannot be used to make images that look photorealistic, but are not real.
- AI may not be used to create, recreate or alter any ACC identity marks.
- Cannot be used to generate typography. Fonts are legally protected property and should not be included in AI-made images.
- Recommendation is to not use AI to make images that look like stock illustrations or graphics. The goal of all tools is to make creative that is unique and specific to ACC.